Tag: Adidas
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Miami returns to Nike in blockbuster apparel agreement
Miami will reconnect with one of the most recognizable chapters in its athletic branding history. The Hurricanes will move from Adidas to Nike in July 2027 under a reported 10-year agreement worth more than $200 million. Miami’s current 12-year Adidas contract expires June 30, 2027, which gives the school a clean transition into the new…
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Why Miami’s first jersey patch deal must protect the U’s value
Ohio State’s record jersey-patch agreement did not give Miami a reason to rush. It gave the Hurricanes a price and brand benchmark. If Miami puts a sponsor on one of college sports’ most recognizable uniforms, the first deal should pay for the privilege without making the U look like leftover inventory. Ohio State will place…